ALAMEDA, CALIF. (FOR IMMEDIATE RELEASE) – Ahnu Footwear, a growing footwear brand known for innovative designs and actively responsible business practices, this week announced an expanded partnership with SRG, Inc. (Sourcing Resource Group).
By elevating the relationship, Ahnu is enhancing their ability to create products of the highest quality. At the same time, the brand is strengthening their commitment to a higher standard for social and environmental responsibility in their factories.
“We have great confidence in all aspects of our factories, especially since they have each received SA8000 accreditation. Still, it is imperative that we continue to invest in all aspects of product development, production and quality control,” said Jim Van Dine, president of Ahnu Footwear. “Working with SRG allows us to ‘hit the ground running’ with their experienced team and comprehensive services. The benefits are very tangible in terms of maintaining the quality of products that we all want to create in a responsible manner.”
Since launching in stores in April 2007, Ahnu Footwear has built a strong reputation for their responsible business practices, such as the use of recycled and environmentally sensitive materials in their footwear, catalogs, packaging, and trade show booths. Socially, the nascent brand has also made a bold statement, exclusively producing their footwear in facilities with SA8000 certification – the international gold standard for working conditions that is based on the principles of 13 international human rights conventions. Only 36 footwear factories in the world have achieved SA8000 standards.
"Ahnu has sourcing and human rights standards that we value and mirror in every aspect of our doing business in Asia", said Art Carver, President of SRG. "Integrity is a winning standard that we will always incorporate into our relationships."
SRG is a sourcing management company that serves as the overseas sourcing operation for footwear, apparel and accessory brands. SRG provides total management of sourcing and supply chain operations, evaluating current practices, and managing the relationships with quality factories. SRG’s senior level management team brings more than 50 years of experience managing worldwide operations and logistics for global brands, including work with Reebok, Vans, Adidas-Salomon, and Fila.
For more information on SRG, please visit www.SourcingResourceGroup.com.
Powered by momentum from a successful nationwide debut, Ahnu Footwear delivers new designs and new energy for spring 08
Just four months after their first shoes arrived at more than 260 retail storefronts nationwide, Ahnu Footwear is raising the curtain on their spring 2008 collection.
Fueled by the confidence of a successful national debut, Ahnu is rolling out a new line that refines the brand's core design elements and reveals the intriguing next chapter in their remarkable story.
“Our debut provided a very effective way to convey the direction that Ahnu Footwear was heading, and people really responded to it,” said Jim Van Dine, president of Ahnu Footwear. “But our new collection is far superior in showing how we’re actually going to get there. With new styles, new technologies and new life for our original models, we’re extremely excited to get the news out there.”
Blending refreshing style with a modern fit, Ahnu Footwear is dedicated to uncompromising performance from trail to town.
Every Ahnu shoe is designed for simple and swift adjustability, and is created using QuiteLight™ construction – staying as light as possible while still achieving the brand’s rigorous performance standards. And throughout their business, Ahnu is committed to incorporating sustainable business practices and environmentally sensitive materials wherever and whenever possible.
Ahnu Footwear features two categories for men and women: Landscape, for the diverse needs of multi-sport adventures; and Escape, adding comfort and style to the everyday outdoor lifestyle.
Highlights from the spring 2008 line key on a trio of sandals the Tilden, an active profile sandal favored by river guides and hot weather hikers ($80); the Redding, a multi-activity sandal featuring an all-leather upper and hemp webbing ($90); and the Jenner, a rugged sandal inspired by the spectacular California coast ($90).
Two trailworthy cross-performance shoes lead the charge as well, with the Tamalpais, the next generation of Ahnu’s original outdoor cross-performance shoe ($80); and the Lodi, a cross-performance shoe with the structure and soul to tackle any terrain ($90).
A pair of stylish new women’s shoes round out the 2008 collection, with the Dolores, the ballet flat for slackliners and surfer girls alike ($80); and the SoMa Hemp Clog, a go anywhere slip-on with a high traction tread ($80).