Striking new originals carry a surge of interest into fall 2008ALAMEDA, CALIF. (For immediate release) – There’s a buzz in the air around
Ahnu Footwear, and it’s because they’re on to something.
Less than a year after
their dynamic introduction, Ahnu Footwear is sporting the national presence, the reputation for performance, and the ownership of an emerging category that traditionally comes only to brands with decades more experience.
Refining their vision for fall 2008, Ahnu is designing lifestyle pieces with more performance and performance pieces with more style. And as a result of their timely and accurate positioning, Ahnu has filled a fresh niche with a cohesive line that’s both recognizable and relevant.
“Performance will always be a big thing for Ahnu, but it will never be the only thing,” said Jim Van Dine, president of Ahnu Footwear. “Our commitment to being clever but not complex, approachable but not bland, has really resonated with people. We’re seeing the results of this in all of our key dealers, from REI and Nordstrom, to specialty retailers on both coasts.”
Throughout Ahnu’s diverse men’s and women’s collections, feature technologies are derived from the distinct needs of the outdoor world.
Ahnu QuiteLight™ construction, a supportive multi-layer D3 insole, waterproof-breathable construction, seam sealing, and Thinsulate insulation – all are reflections of the same technology used in the footwear of high alpine climbing guides and long distance ultrarunners.
Yet the style of the Ahnu Footwear fall 2008 collection is a far cry from the oversized boots of the backcountry. Taking inspiration from technical designs to heart, Ahnu rebuilds them each from the ground up with new priorities and a new color palette.
“The reaction from many buyers has been excitement: that ‘ah-ha moment’ of finding a fresh look,” added Van Dine.
Ahnu’s off-road sequels for fall 2008 are led by the
Lodi ($110), an aggressive light hiker program that’s now available in low- and mid-cuff designs as well as with a Thinsulate 200g insulation option; the Moraga ($100 for men, an all leather light hiker with waterproof seam sealed lines; and the women’s Mirage ($100), a sharp new four-season style with a single-pull center lacing system.
New streetscape originals begin with the men’s Questa ($100) and the women’s Alameda ($90), a pair of evolved urban explorers with the soul of the outdoors; the Drake ($95), setting a new standard for men’s slip-on; and the SoMa Clog, a slip on inspired by crisp fall days in south San Francisco.
About
Ahnu Footwear: A dynamic new brand built for uncompromising performance in any environment, Ahnu Footwear (
www.ahnufootwear.com) is a refreshing new addition to the style, structure, and substance of the outdoor lifestyle. Ahnu’s unique design approach is centered around simple and fast adjustability,
QuiteLight® construction, and adhering to the
highest possible environmental and social standards. For additional media information, please contact Drew Simmons at
Pale Morning Media,
drew@madriver.com, 802.583.6069.
# # #