Committing to prevention, Ahnu will donate $5 from the sale of every women’s
Numentum™ performance shoes to the Breast Cancer Fund
RICHMOND, CALIFORNIA. (For Immediate Release)- OnlineShoes.com kicks off Ahnu’s “Prevention Mission” to raise $100,000 for the Breast Cancer Fund in the Spring ‘11 season.
For each pair of women’s Numentum™ performance shoes sold at OnlineShoes.com in March, Ahnu will donate $5 to the Breast Cancer Fund, the leading organization working to identify and eliminate the environmental causes of breast cancer. In April the initiative will expand to more than 150 doors nationwide.
“We are thrilled to have OnlineShoes.com join Ahnu in our commitment to prevention, shedding light on a cause we stand strongly behind with the largest contribution the brand has ever made,” said co-founder and brand director Jacqueline Lenox. “Protecting our bodies and the environment has always been a driving force at Ahnu, and building a long-term relationship with the Breast Cancer Fund to support its initiatives is a natural extension of our original mission,”
Ahnu’s prevention mission is tied to ten women’s performance styles featuring Numentum™ Technology for Run, Hike and Traverse (outdoor cross training) categories. Numentum™ Technology is a neutral positioning system engineered to encourage the foot’s natural biomechanics. “Our collection built on the Numentum platform allows women to participate fully in an active lifestyle and develop healthy habits,” said Lenox.
“The Breast Cancer Fund is proud to partner with Ahnu—a business committed to social responsibility and to supporting breast cancer prevention,” said Julie Homan, cause marketing manager for the Breast Cancer Fund.
Ahnu has already contributed more than $20,000 to the Breast Cancer Fund through the Plus 3 Network, social network that connects people with corporate sponsors and worthwhile causes on a lasting journey of personal fitness and charitable giving. Ahnu chose the Breast Cancer Fund as one of its causes the past two year, and expects to donate a total of $30,000 through Plus 3 Network before the end of 2011.
ABOUT AHNU FOOTWEAR® (a division of Deckers Outdoor Corporation NASDAC: DECK): Deckers Outdoors Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva®, Simple® Shoes, UGG® Australia, TSUBO®, and Ahnu® are registered trademarks of Deckers Outdoor Corporation. Ahnu is an outside performance and lifestyle brand on a mission. Featuring men’s and women’s performance and casual products, Ahnu enables both balanced activity and a balanced life. For more information, visit www.Ahnu.com.
ABOUT THE BREAST CANCER FUND: The Breast Cancer Fund is the only national breast cancer organization focused solely on prevention through its work to identify and eliminate the environmental causes of the disease, including toxic chemicals and radiation. The Breast Cancer Fund connects the dots between breast cancer and environmental exposures, and translates the science into public education and advocacy campaigns that protect our health and reduce breast cancer risk. www.breastcancerfund.org.