Ahnu Footwear | Media Kit 2.0™

2012-12-21T16:20:00.000-08:00

At Ahnu we believe that collaboration inspires innovation and vice versa; and it shows in our teamwork and our products. We are a small team that works together, plays together and that thrives on shared inspiration. That philosophy improves our results and adds to the fun.

We also draw inspiration from our company name. "Ahnu" derives from the goddess of balance and well-being in Celtic mythology. The choice is both deliberate and appropriate, as we balance work and play, as well as business goals with social and environmental responsibility.

From our factory standards (we adhere to Deckers Ethical Supply Chain Standards, among the toughest standards in the industry), to the use of certified post-consumer recycled fibers in our catalogs and packaging, our commitment is visible throughout all aspects of our brand.

Our product goal is to achieve uncompromising footwear performance. We work with leading biomechanists, designers and athletes to develop footwear that will provide the appropriate balance of traction, grip, flexibility, cushioning and durability for a variety of outdoor activities whether on trails, beaches or sidewalks.

We use the latest, cutting edge materials and best practices in biomechanical design to provide support, comfort and protection without fashion tech or faux gimmicky design.

COBURN

2012-02-14T08:58:00.001-08:00

The Ahnu Coburn combines both performance and style on the trail and around town . Featuring eVent breathable and waterproof technology, along with Numentum™ Hike neutral positioning system designed for low speed, low impact and lateral motion the Coburn helps walk new ground with ease. Featuring eVent Technology and 200g insulation the Coburn is the perfect boot for hiking, backpacking and walking outdoors. MSRP $180.00

WOODACRE HYDROPHOBIC

2012-02-01T08:14:00.000-08:00

The Woodacre Hydrophobic is rugged and built for multiple terrains. This lightweight, breathable, outdoor cross trainer performs whether running on trails, hiking through woods, or scrambling up skree. The hydrophobic mesh repels water, yet offers breathability for running comfort. It also features Ahnu's Numentum™ Traverse Technology - designed to center and guide the foot for an efficient, stable, and balanced stride through variable speed, impact, and motion. The rubber outsole is designed for great traction and added stability on uneven surfaces.

Product Details
- Hydrophobic mesh upper repels water droplets
- TPU overlays on quarters for structure and support
- Numentum™ Traverse Technology with medial to lateral heel clip for neutral foot placement
- Dual density eva midsole for shock absorption and cushioning
- Padded collar
- Rubber toe protector
- ESS plate for forefoot stone bruising protection
- External TPU shank for added support

MSRP $125
Men'sSizes 7-13

KARMA

2012-02-01T08:02:00.000-08:00

This active slip on offers style and comfort without compromising any aspect of yoga-chic. Made from soft, supple, full-grain leathers, these travel-friendly flats are made for all day wear, from running errands to traveling the world. The stretchy back heel provides a secure fit while making them easy to pack. The sculpted EVA footbed is wrapped in micro-fiber suede to offer a soft feel with every step.

Designed for:
Commuting and Travel
Apres Yoga
Easy to pack. Easy to wear.

Product Details
EVA midsole, 4mm rubber skin, Microfiber sockliner with antimicrobial treatment

MSRP $90
Women's Sizes 6-11

Truckee

2012-01-31T09:14:00.000-08:00

The new Truckee insulated boot makes hiking look good with great style and easy with excellent traction on uncertain terrain. Designed for traditional or fast hiking, the Truckee is armed with 200 grams of insulation letting you stay out in the elements longer and features the NUMENTUM HIKE technology along with eVent waterproofing and Vibram outsoles.

Available in Dark Olive, Black and Tawny Port
Womens sizes 6-11
MSRP $180.00

Laguna

2012-01-31T08:55:00.000-08:00

The new Laguna is a seam sealed waterproof boot that you can dress up and wear comfortably all day. Designed for Rainy days the Laguna is a great commuter and travel shoe featuring the Ahnu NUMENTUM COMMUTE technology. Luxurious colored patent leather makes for a more fashionable water resistant rain boot.
MSRP $160

Womens Sizes 6-11
Available in Golden Brown, Black, Winetasting, Total Eclipse and Dark Olive
Featuring a medial zipper for easy on/off

ZEN

2011-10-20T07:40:00.000-07:00

**NEW Spring 2012

KARMA

2011-10-20T07:16:00.001-07:00

**NEW Spring 2012

2011-09-29T07:38:00.000-07:00

INVERNESS

2011-09-22T07:00:00.001-07:00

SEQUOIA MID

2011-09-22T06:57:00.000-07:00

** NEW Spring 2012

The women's Sequoia Mid features Numentum™ Hike. A lightweight, mid-height hiker with a breathable mesh upper to keep you cool and comfortable on the trail. Support and stability from Ahnu's neutral positioning technology, Numentum™, ensures proper foot biomechanics with each step. A forefoot protection plate helps prevent bruising on rocky surfaces. The Vibram® outsole provides great traction on a variety of surfaces for under-foot security.

Product Details
Breathable mesh and Leather, Double density compression molded EVA with medal and lateral stability postings and shock dispersal plate in forefoot, 3.5 mm cross directional lugs. Non marking Vibram rubber outsole, Moisture wicking mesh, Dual density EVA provides extra shock absorption with heel and arch support [D2]

MSRP $120
Women's Sizes 6-11

MONTGOMERY

2011-09-19T09:52:00.000-07:00

Want to look GQ but feel comfortable? The Montgomery offers all day luxury and comfort for the trend-right man; Urban sophistication at its best. A hiking trend inspired design the Montgomery was made with purpose and integrity, crafted from ultra-lux leathers and outfitted with brushed steel hardware.

Ahnu’s own Numentum technology offers comfort and stability for the man on the go. A biomechanical design, Ahnu's commute specific designs offer the feel and function of an athletic shoe in a package perfect for work and play. The double density internal stability and EVA sock liner keep the heel centered and you balances as you go from work to a night out on the town.

Quick-lace details make these no-fuss, easy on, easy off for our city guy on the run, not to mention the Memory Foam cushioning that will take him through the day in style.

Available in Beluga Black and Chocolate
Men's size 7-13
MSRP $185.00

SANSOME

2011-09-19T09:11:00.000-07:00

Ahnu’s Sansome slip-on gives casual kicks a whole new identity. This sleek lace-less boot is comfortable, chic and masculine with a strong silhouette of complementary leathers, detailed hardware and a functional sole.

Ahnu’s own Numentum technology offers comfort and stability for the man on the go. A biomechanical design, Ahnu's commute specific designs offer the feel and function of an athletic shoe in a package perfect for work and play. The double density internal stability and EVA sock liner keep the heel centered and you balances as you go from work to a night out on the town.

Available in Black and Chocolate
Men's size 7-13
MSRP $150.00

BRYANT

2011-09-19T08:13:00.000-07:00

Part of Ahnu's new Cityscape collection, the Bryant is a handsome, lace-up option with forward styling and unique details. Hexagonal eyelets paired with a posh toe cap and detailed stitching add character adn dimension to this men's Cityscape shoe.

Available in Black and Java Brown

Men's size 7-13

MSRP $150.00

QUINN LOW

2011-08-18T07:42:00.001-07:00

***NEW Spring 2012

A classic men’s slip-on with a sporty feel. Designed for the on-the-go man who needs an easy on/off shoe for travel, all day weekend outings, or just kicking around town. This style features stretch lacing and collapsible heel for versatility and a mix of materials for breathability, comfort, and aesthetic interest. Inside, the ergonomic insole offers all day support and comfort.

Product Details
- 3D-I drop in midsole
- High surface contact non-marking rubber
- Moisture wicking synthetic mesh
- Compression molded EVA

MSRP $120
Men's Sizes 7-13

Ahnu Footwear embraces San Francisco roots, re-launches the brand for spring ‘12 with innovative styles and inspiring colors

2011-07-29T08:27:00.000-07:00

RICHMOND, CALIFORNIA (For Immediate Release)- Ahnu Footwear, a division of Deckers Outdoor Corporation (NASDAQGS: DECK), “walks new ground” in spring 2012, re-launching the brand with exhilarating styles and fresh colors expressing the brand’s San Francisco Bay Area roots.

The re-launch bridges Ahnu’s connection to its home in the San Francisco Bay Area by providing fun and fashionable footwear to complement every aspect of an active lifestyle. New packaging and marketing material for spring ’12 reflects the San Francisco skyline which represents Ahnu’s urban to outdoor inspiration and “trails over treadmills” philosophy.

“This re-launch allowed us to approach spring ’12 with a totally new perspective on the brand and our product,” said Jacqueline Van Dine, Ahnu co-founder and brand manager. “We have blended Ahnu’s roots in performance footwear by taking inspiration from the diverse urban and natural settings found in the San Francisco Bay Area and applying a fashion forward attitude to create a fresh, innovative line of performance and lifestyle shoes.”

Founded in 2007 and part of the Deckers Outdoor Corporation family since 2009, Ahnu’s creativity is enriched by Deckers’ top quality production resources from its corporate parent. The spring ’12 product line takes Ahnu’s go-anywhere attitude to new heights with bright colors, ahead of the curve silhouettes and fashion elements in both the performance and casual categories.

Ahnu celebrates its female consumer in spring 2012 with the Jackie, a low profile A-line style in vibrant colors, diverse leathers and remarkable patterned fabrics. Ahnu’s neutral positioning system, Numentum™ Commute technology, keeps the foot balanced for all day comfort, making the Jackie an effortless choice. This versatile shoe pays tribute to today’s woman and the many roles she plays as “the Jackie of all trades”.

New outdoor performance styles from Ahnu include the women’s Orinda cross trainer and men’s Kentfield sneaker/sandal hybrid (aka the mandal). Both styles are built on Ahnu’s elite Numentum™ Traverse Technology system designed to promote the foot’s natural biomechanics for variable speed, impact and motion. It provides support for multiple activities including trail running, light hiking and scrambling…a true outdoor cross trainer.

Ahnu introduces the forward-looking Fashion Sport category in spring 2012. Built with Ahnu’s Numentum™ Minimal technology, this new category pushes the boundary of the low profile trend with color. The Janie, Crissy and Caledonia epitomize California cool with sporty, chic twists on classic Mary Jane and ballet flat styles.

The Karma and Zen combine rich colors with whimsical stitching to create a light weight and supportive yoga inspired flat perfect for travel and trips to town.

ABOUT AHNU FOOTWEAR® (a division of Deckers Outdoor Corporation NASDAC: DECK): Deckers Outdoors Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. UGG® Australia, Teva®, Sanuk®, Simple® Shoes, TSUBO®, Ahnu® and MOZO® are registered trademarks of Deckers Outdoor Corporation. For ore information on Deckers, please visit www.Deckers.com. Please visit www.ahnu.com and “like” Ahnu on Facebook.
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ZEN

2011-07-28T13:23:00.001-07:00

**New Spring 2012

KARMA

2011-07-28T13:20:00.000-07:00

**New Spring 2012

CRISSY

2011-07-20T08:01:00.001-07:00

**New Spring 2012

JANIE

2011-07-20T07:59:00.000-07:00

**New Spring 2012

The Janie is a sporty Mary Jane for the girl who never stops. This sassy alternative to the traditional Mary Jane offers all day comfort with AHNU’s Commute Numentum technology. With bold, bright pops of color, this mesh and leather combination will complete any casual outfit. The adjustable Velcro strap ensures the perfect fit.
Designed for: Everyday errand running, All-day comfort, Great travel shoe (multi-use)

MSRP $100
Women's Sizes 6-11

JACK

2011-07-20T07:57:00.001-07:00

**New Spring 2012

KENTFIELD

2011-07-20T07:51:00.000-07:00

**New Spring 2012

The Kentfield is designed for the man who wants the performance of a cross-trainer with the breathability and comfort of a water-sandal. The Kentfield features Ahnu’s Numentum Traverse Technology for neutral foot positioning through various impacts, speed, and motion. This is truly a go-anywhere sandal perfect for trails to sidewalks and everywhere in between.

Product Details
- Synthetic and breathable mesh.
- Dual density compression molded EVA with lateral to medial TPU heel clip for neutral positioning.
- 4mm cross directional lugs.
- Non-marking rubber outsole
- TPU Shank for torsional rigidity and arch support

MSRP $110
Men's Sizes 7-13

ORINDA

2011-07-20T07:49:00.001-07:00

**New Spring 2012

The Orinda is great for running on trails or roads. Fully breathable mesh upper keeps you cool and comfortable, while our NUMENTUM Technology System keeps your foot neutrally positioned for balanced performance through variable speeds and impacts.
Designed for: Trail running, Hiking, All-day walking

MSRP $!00
Women's Sizes 6-11

The Jackie

2011-07-20T07:43:00.001-07:00

The Jackie is Ahnu's celebration of today's woman and the many roles she plays as a true "jack of all trades"
An effortless choice that compliments every woman's unique sense of style with all day, go anywhere comfort so she can focus on the things she loves most.

Featuring Ahnu's NUMNETUM COMMUTE Technology and a wide variety of colors the Jackie is everywhere.

MSRP $110
Women's sizes 6-11

Ahnu Launches “Prevention Mission” Exclusively at OnlineShoes.com

2011-03-10T10:53:00.000-08:00

Committing to prevention, Ahnu will donate $5 from the sale of every women’s

Numentum™ performance shoes to the Breast Cancer Fund

RICHMOND, CALIFORNIA. (For Immediate Release)- OnlineShoes.com kicks off Ahnu’s “Prevention Mission” to raise $100,000 for the Breast Cancer Fund in the Spring ‘11 season.

For each pair of women’s Numentum™ performance shoes sold at OnlineShoes.com in March, Ahnu will donate $5 to the Breast Cancer Fund, the leading organization working to identify and eliminate the environmental causes of breast cancer. In April the initiative will expand to more than 150 doors nationwide.

“We are thrilled to have OnlineShoes.com join Ahnu in our commitment to prevention, shedding light on a cause we stand strongly behind with the largest contribution the brand has ever made,” said co-founder and brand director Jacqueline Lenox. “Protecting our bodies and the environment has always been a driving force at Ahnu, and building a long-term relationship with the Breast Cancer Fund to support its initiatives is a natural extension of our original mission,”

Ahnu’s prevention mission is tied to ten women’s performance styles featuring Numentum™ Technology for Run, Hike and Traverse (outdoor cross training) categories. Numentum™ Technology is a neutral positioning system engineered to encourage the foot’s natural biomechanics. “Our collection built on the Numentum platform allows women to participate fully in an active lifestyle and develop healthy habits,” said Lenox.

“The Breast Cancer Fund is proud to partner with Ahnu—a business committed to social responsibility and to supporting breast cancer prevention,” said Julie Homan, cause marketing manager for the Breast Cancer Fund.

Ahnu has already contributed more than $20,000 to the Breast Cancer Fund through the Plus 3 Network, social network that connects people with corporate sponsors and worthwhile causes on a lasting journey of personal fitness and charitable giving. Ahnu chose the Breast Cancer Fund as one of its causes the past two year, and expects to donate a total of $30,000 through Plus 3 Network before the end of 2011.

ABOUT AHNU FOOTWEAR® (a division of Deckers Outdoor Corporation NASDAC: DECK): Deckers Outdoors Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva®, Simple® Shoes, UGG® Australia, TSUBO®, and Ahnu® are registered trademarks of Deckers Outdoor Corporation. Ahnu is an outside performance and lifestyle brand on a mission. Featuring men’s and women’s performance and casual products, Ahnu enables both balanced activity and a balanced life. For more information, visit www.Ahnu.com.

ABOUT THE BREAST CANCER FUND: The Breast Cancer Fund is the only national breast cancer organization focused solely on prevention through its work to identify and eliminate the environmental causes of the disease, including toxic chemicals and radiation. The Breast Cancer Fund connects the dots between breast cancer and environmental exposures, and translates the science into public education and advocacy campaigns that protect our health and reduce breast cancer risk. www.breastcancerfund.org.

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MENDOCINO WP

2011-03-03T06:57:00.000-08:00

The MENDOCINO WP blends modern technology into a classic design for hiking or urban exploring in any weather.

A mid-height hiker the Mendocino WP is equipped with an Event waterproof booty removing moisture for optimal foot climate. Full grain waterproof leather on the outside supports the cause while creating a clean, classy look.

Ahnu Footwear's unique NPS-HIKE (neutral positioning system) technology designed to provide athletic under-foot comfort accompanied by the ultimate heel stability.

Available in Smokey Brown and Black

Weight: 19.5 oz

MSRP: $164.95

MONTARA BOOT

2011-02-08T09:00:00.000-08:00

***NEW Fall 2011Providing performance and style for women the Montara Boot is Ahnu's first ever mid-height light weight hiker.

With Vibram outsoles and eVent waterproofing, the Montara Boot walks firmly on the performance side of the street. Lace-up versatility, waterproof oiled leather, a suede quarter panel and a rubber toe and heel wraps create the Montara Boots snug, stylish, comfortable fit for the town or the trail.

The Montara features Ahnu NUMENTUM™ HIKE technology engineered to center and guide the foot, promoting a balanced, even stride.

Available in Black, Tawny Port, Astral Aura and Coffee Bean
Weight: 15oz.
MSRP: $139.95

DILLON

2011-02-08T08:09:00.000-08:00

** NEW Spring 2011The Dillon is a cross-performance sandal designed to bring comfort, performance and style to the outdoor lifestyle.

A rugged closed toe sandal the Dillon provides support, cushioning and stability during a multitude of outdoor activities. Ahnu's unique Numentum™ TRAVERSE technology uses biomechanics to promote a centered foot position encouraging a natural foot strike.

Leather and breathable mesh combined to give the Dillon a casual sporty look suiting outdoor endeavors as well as social ones.

Key features include a polyester and bamboo liner for natural antimicrobial protection, a QuiteLight TPU shank for tortional strength and arch support, and 3.5 mm cross directional lugs on a non-marking rubber outsole.

Available in Tan and Dark Olive
Weight: 13oz
MSRP: $99.95

WOODACRE

2011-02-07T07:31:00.000-08:00

Available in Gargoyle and Bright Chartreuse
Weight: 13.5 oz.
MSRP: $109.95

HAYWARD

2011-02-07T07:20:00.000-08:00

**New Spring 2011

Encouraging the naturalist in us all Ahnu's Hayward is a minimalist runner with curb appeal. The streamlined, lightweight construction of this back-to-basics shoe provides style and speed for the street.

With minimal material between you and the road the Haywarad stimulates a more natural foot strike reducing the risk of certain running related injuries. Ahnu's unique Numentum™ RUN technology promotes the foots natural biomechanic for an even, balanced stride.

The Haywards fast lines are crafted from breathable mesh upper and moisture wicking mesh liner to keep feet cool and dry, weighing in at a mere 10.5 ounces.

Part of Ahnu's Prevention Mission, five dollars from the sale of every Windsor, along with all Ahnu women's performance shoes, will go to the Breast Cancer Fund, supporting their efforts to eliminate preventable environmental causes of the disease.

Available in Total Eclipse and Neutral Gray
Weight: 10.5 oz.
MSRP: $89.95

CAMINO

2011-01-27T12:03:00.001-08:00

NEW Fall 2011

Available in Beluga, Coffee Bean and Tawny Port

Women's size 6-11

MSRP $119.95

MADERA

2011-01-27T11:58:00.000-08:00

NEW Fall 2011
Available in Black and Coffee Bean

Women's size 6-11

Weight 17.10 oz.

MSRP $169.95

MONTE VISTA WP

2011-01-27T11:30:00.000-08:00

**NEW Fall 2011

Available in Black Iris, Coffee Bean, Tawny Port, Mood Indigo

Weight: 17 oz

MSRP $199.95

SAUSALITO SUEDE

2011-01-27T11:14:00.000-08:00

NEW Fall 2011Encouraging the naturalist in us all Ahnu's Sausalito Suede is a minimalist runner with curb appeal just in time for fall. The streamlined, lightweight construction of this back-to-basics shoe provides style and speed for the street.

With minimal material between you and the road the Sausalito stimulates a more natural foot strike reducing the risk of certain running related injuries.

The Sausalito's fast lines are crafted from soft suede and synthetic upper and moisture wicking mesh liner to keep feet cool and dry, weighing in at a mere 8 ounces.

Part of Ahnu's Prevention Mission, five dollars from the sale of every Windsor, along with all Ahnu women's performance shoes, will go to the Breast Cancer Fund, supporting their efforts to eliminate preventable environmental causes of the disease.

Available in Black, Tawny Port and Castlerock
Weight: 8 oz.
MSRP: $89.95

TAHOE

2011-01-27T10:08:00.000-08:00

**NEW Fall 2011
Chic, warm and ready to take on winter's wrath. Ahnu's Tahoe is lined with eVent waterproofing, armed with 200 grams of insulation and topped off with faux shearling for style and cold weather comfort.

EVent waterproof liner removes moisture from the boot for a dry toasty foot climate while Vibram tooling provide traction and anti-slip on uncertain winter surfaces.

A full ‘down feather’ nylon tongue up's the ante against plummeting temps while adding cushioning in all the right places.

Available in Black and White
Womens sizes 6-11
MSRP $220.00

JUNIPERO WP

2010-11-18T07:55:00.000-08:00

**New Fall 2011

Mixing classic style with modern technology the Junipero mid-height boot doubles as a light weight fast hiker and outdoor cross trainer.

Pairing leather details with breathable mesh on the outside and moisture wicking mesh on the inside the Junipero promotes an optimal foot climate in any condition.

Featuring Ahnu's unique Numentum™ TRAVERSE technology designed to excel in multiple outdoor activities on varying terrain. Based on biomechanics Numentum™ technology promotes proper foot position for encouraging natural foot strike.

Available in Dark Olive and Castlerock

Weight:

Price: $129.95

BENICIA II

2010-11-15T08:54:00.000-08:00

A sleek Mary Jane style the Benicia II is as stylish as they are comfortable ideal for casual days, weekends or travel full or walking.

Ahnu's unique Numentum™ COMMUTE technology promotes proper biomechanics with a thick multi-density foam insole to keep the heel centered and the body balances while providing incredible comfort.

Constructed of durable oiled nubuck leather with attractive soft pig suede overlays. Easy to slip on and off the ladder locking cam buckle insteps create a perfect fit.

Lined with moisture wicking synthetic mesh to keep feet cool, dry and happy. Wrapped up in a lightweight package the Benicia II offers style for the street and the support of an athletic shoe.

Available in New Black, New Mushroom, Mood Indigo, Oceano and Fossil.

Weight 9.88oz.

MSRP$89.95

DOLORES II

2010-11-15T08:33:00.000-08:00

The Dolores is a ballet inspired Mary Jane that blends style and performance. Featuring Ahnu's unique Numentum™ COMMUTE technology promoting proper biomechanics with a thick multi-density foam insole to keep the heel centeres and the body balances while providing incredible comfort.

Crafted from oiled leather and pig suede upper with braided stretchable instep straps for secure comfortable fit instantly.

Available in New Black, New Mushroom and Foam Green

Weight 10 oz.

MSRP: $89.95

BENNIE

2010-11-15T08:02:00.000-08:00

**New Spring 2011

A classic Mary Jane style with contrasting cutout details. Ahnu's Bennie features unique Numentum™ COMMUTE technology promoting proper biomechanics with a thick multi-density foam insole to keep the heel centeres and the body balances while providing incredible comfort.

Available in Black, Sepia and Mood Indigo

Weight 10.6 oz.

MSRP: $89.95

DOLLY

2010-10-07T13:10:00.000-07:00

**New Spring 2011

A new, asymmetrical twist on the Mary Jane blending leather and breathable mesh for fit, comfort and style. Ahnu's DOLLY features unique Numentum™ COMMUTE technology promotes proper biomechanics with a thick multi-density foam insole to keep the heel centered and the body balances while providing incredible comfort.

Available in Plaza Taupe, Citadel and Black

Weight: 9.9 oz.

MSRP: $89.95

SONOMA

2010-10-07T13:05:00.000-07:00

**NEW
Elegant design paired with sporty structure the Sonoma is a great casual style ideal for travel and high impact days.

An airy thong style the Sonoma's sleek leather and webbing straps lend a killer look while providing a snug fit. Classic darks accommodate existing wardrobes while pastel lighten it up for spring.

Lending some lift, Numentum™ RISE technology stabilizes your stride in shoes with elevated heels. Centering the heel for a balanced stride Ahnu's Numentum™ Rise allows you to tackle the city streets in comfort.

Available in Black, Foam Green, Mood Indigo and Violet
Weight: 5.05 oz

MSRP: $84.95

Blind Hiker, and Ahnu Sponsored Athlete, Trevor Thomas Completes’ 2800-mile Pacific Crest Trail Thru-Hike

2010-09-29T13:34:00.000-07:00

Thomas and Team Farsight make rigorous 6-month backcountry journey

from Mexico to Canada

RICHMOND, CALIFORNIA- Supported by Ahnu, blind hiker Trevor Thomas and his team, Team Farsight, have just completed a Pacific Crest Trail (PCT) thru-hike. The 2,800-mile expedition is the first on record to be accomplished by a sightless person.

Thomas and a small support group of backcountry enthusiasts – known as Team Farsight – completed the 6-month PCT thru-hike Sept. 25, 2010. Hiking from Mexico to Canada, the four-person team relied on Ahnu footwear to safely and comfortably guide their steps as they passed through some of the most demanding terrain on the planet.

An experienced expedition athlete, Thomas is now the first blind person to thru-hike both the PCT and the Appalachian Trail. In 2008, Thomas became the first sightless person to make an unassisted thru-hike of the 2,175-mile Appalachian Trail. Thomas, 40, lost his sight five years ago to a rare eye disease.

“Trevor is a true inspiration to both the blind and sighted communities. Wee are incredibly proud to support him and Team Farsight with the footwear they needed to accomplish such a rigorous mission,” said Ahnu Footwear founder and President Jim Van Dine.

The challenge of the PCT thru-hike is one that few athletes have overcome, as fewer people have successfully completed a thru-hike of the PCT than have summited Mount Everest. One of the primary reasons for the low success is that the PCT traverses some of the most rugged, remote and dangerous terrain in the United States.

Beginning near San Diego and finishing in British Columbia, Thomas and his team passed through the Mojave Desert, the Sierra Nevada and Cascade mountain ranges, parts of Yosemite National Park and the Ring of Fire Range.

Team Farsight braved blizzards, extreme heat, native wildfires and non-existent trails throughout the PCT. One of the hardest expeditions on the planet, the trail is demanding on both athletes and equipment.

Ideal for the numerous terrain and climate challenges on the PCT, Ahnu’s unique Numentum™ technology (a neutral positioning system) was essential to Thomas and his team. Rooted in advanced biomechanical design, Ahnu Numentum™ technology positions the foot in a natural, centered position promoting proper foot balance for optimal performance in any terrain. Thomas and his team used Ahnu’s rugged hike and cross-terrain products, including the Westridge Mid, Moraga Mesh and Firetrail styles.

ABOUT AHNU FOOTWEAR® (a division of Deckers Outdoor Corporation NASDAC: DECK): Deckers Outdoors Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva®, Simple® Shoes, UGG® Australia, TSUBO®, and Ahnu® are registered trademarks of Deckers Outdoor Corporation. For media queries, please contact Caitlin Welter at caitlin_welter@madriver.com or call 802.583.6069.

SAUSALITO

2010-09-22T08:50:00.000-07:00

**New Spring 2011
Encouraging the naturalist in us all Ahnu's Sausalito is a minimalist runner with curb appeal. The streamlined, lightweight construction of this back-to-basics shoe provides style and speed for the street.

With minimal material between you and the road the Sausalito stimulates a more natural foot strike reducing the risk of certain running related injuries.

The Sausalito's fast lines are crafted from breathable mesh upper and moisture wicking mesh liner to keep feet cool and dry, weighing in at a mere 8 ounces.

Part of Ahnu's Prevention Mission, five dollars from the sale of every Windsor, along with all Ahnu women's performance shoes, will go to the Breast Cancer Fund, supporting their efforts to eliminate preventable environmental causes of the disease.

Available in Starlight Blue, Dawn Blue and Purple Ash
Weight: 8 oz.
MSRP: $89.95

WINDSOR

2010-09-13T05:51:00.000-07:00

**New Spring 2011

Designed to take on the road and trail Ahnu's WINDSOR is a lightweight, highly ventilated cross terrain running shoe for women. Featuring Ahnu's Numentum ™ RUN technology promoting natural foot biomechanics during the harsh, quick heal strike of a running stride.

A versatile multi-terrain shoe, the Windsor keeps feet cool, dry and comfortable crafted from a breathable mesh upper and moisture wicking mesh liner.

Available in Mood Indigo, Sterling Blue and Purple Ash

Weight: 11.08 oz

MSRP: $89.95

Ahnu Footwear Launches “Prevention Mission” to Support the Breast Cancer Fund

2010-08-03T06:23:00.000-07:00

Committing to prevention, Ahnu will donate $5 from the sale of every women’s
Numentum™ performance shoes to the Breast Cancer Fund

RICHMOND, CALIFORNIA. (for immediate release)- Elevating an already strong relationship with the Breast Cancer Fund, co-founder and brand director Jacqueline Lenox of Ahnu Footwear today announced a new initiative to raise up to $100,000 in the Spring ‘11 season for the Breast Cancer Fund, the leading organization working to identify and eliminate the environmental causes of breast cancer.

For each pair of women’s Numentum™ performance shoes sold, Ahnu will donate $5 to the Breast Cancer Fund. When the new Spring ‘11 collection debuts at retail in January of 2011, every consumer purchasing Ahnu performance shoes will be joining Ahnu in its prevention mission.

“Protecting our bodies and the environment has always been a driving force at Ahnu, and building a long-term relationship with the Breast Cancer Fund to support its initiatives is a natural extension of our original mission,” said Lenox.

Ahnu’s prevention mission is tied to ten women’s performance styles featuring Numentum™ technology for Run, Hike and Traverse (outdoor cross training) categories. Numentum™ technology is a neutral positioning system engineered to encourage the foot’s natural biomechanics. “Our collection built on the Numentum platform allows women to participate fully in an active lifestyle and develop healthy habits,” said Lenox.

“The Breast Cancer Fund is proud to partner with Ahnu—a business committed to sustainability and to supporting breast cancer prevention,” said Julie Homan, Cause Marketing Manager for the Breast Cancer Fund.

Ahnu has already contributed more than $10,000 to the Breast Cancer Fund through the Plus 3 Network, a social network that connecting people with corporate sponsors and worthwhile causes on a lasting journey of personal fitness and charitable giving. Ahnu chose the Breast Cancer Fund as one of its causes last year, and expects to donate a total of $20,000 before the end of 2010.

In addition to the donation, a full-retail marketing program will support Ahnu’s prevention mission to include a gift-with-purchase Klean Kanteen, updated product packaging and Breast Cancer Fund informational booklets, in-store graphics and a national public relations and social media program.

Ahnu Footwear Sponsors Team LUNA® Chix Local Teams

2010-04-21T13:09:00.000-07:00

RICHMOND, CALIFORNIA- Ahnu Footwear proudly announces its new sponsorship of Team LUNA Chix local teams, a national program founded by LUNA®, The Whole Nutrition Bar for Women®, that brings women together through sports to foster life-long health.

Team LUNA Chix currently includes 29 amateur local teams across the country, with 280 women members in 24 cities around the country. Ranging in age from 20 to 50, Team LUNA Chix local teams host community events, connecting women interested in learning new sports, staying active and fundraising for The Breast Cancer Fund. The group united more than 300,000 women last year through weekly runs, bicycle rides, clinics and events. The program has raised $330,000 to date for The Breast Cancer Fund.

“Ahnu Footwear’s commitment to an aware, active lifestyle is something that the LUNA Chix clearly embrace. These women are leaders in their communities, pursue healthy and active lives, and are acutely aware of the challenges facing our planet and our future,” said Jacqueline Lenox, a founder and Brand Director of Ahnu Footwear. “With their fundraising efforts going to the Breast Cancer Fund, an organization we already partner with, it seemed like a natural extension to sponsor Team LUNA Chix local teams.”

As part of the sponsorship, Ahnu Footwear will supply Team LUNA Chix local team members with performance and lifestyle footwear for their active endeavors. Additionally, each regional team will receive Ahnu shoes for giveaways to boost fundraising efforts directly benefiting the Breast Cancer Fund.

“LUNA and Ahnu Footwear share the same values in social and environmental responsibility,” said Brooke Golden, Sr. Manager of Women’s Experience, LUNA. “We are excited to have Ahnu Footwear as a partner to help us connect women in their communities, inspire healthy lifestyles by being active outside and raise awareness for The Breast Cancer Fund in their communities.”

Team LUNA Chix fundraises for The Breast Cancer Fund, the leading national organization focused on eliminating the environmental risks associated with breast cancer. Less than one in ten women with breast cancer has a genetic history of the disease, and a growing body of scientific evidence points to the exposure of toxic chemicals and radiation factors contributing to the high rates of breast cancer.

Through public education, policy initiatives, outdoor challenges and other innovative campaigns, The Breast Cancer Fund lobbies and educates on the changes needed to stop this disease before it starts.

For more information on Team LUNA Chix, please go to www.teamLUNAchix.com.

For more information on The Breast Cancer Fund, please go to www.breastcancerfund.org.

Follow Ahnu on Facebook at “ahnufootwear” and on Twitter @ahnufootwear.

Ahnu Footwear Sponsors Blind Athlete Trevor Thomas for 2800-mile Pacific Crest Trail Thru-Hike

2010-03-31T11:27:00.000-07:00

Thomas and Team Farsight to make rigorous backcountry journey

from Mexico to Canada in 2010

ALAMEDA, CALIFORNIA. (for immediate release)- Ahnu Footwear, the outdoor performance and lifestyle footwear brand, will join Trevor Thomas in his attempt to thru-hike the Pacific Crest Trail (PCT), the first ever Mexico-to-Canada endeavor by a blind athlete.

Thomas and his team of backcountry enthusiasts – known as Team Farsight – will begin their thru-hike of the 2800-mile PCT in April, 2010. Along the way, the four-person team will rely on Ahnu Footwear to safely and comfortably guide their steps as they pass through some of the most demanding terrain on the planet. An experienced expedition athlete, Thomas was the first blind person to make an unassisted thru-hike of the 2175-mile Appalachian Trail. Currently 40, Thomas lost his sight five years ago to a rare eye disease.

“We are incredibly proud to support Trevor and his team as they undertake this tough challenge,” said Ahnu Footwear founder and President Jim Van Dine. “Trevor is a true inspiration to the blind and sighted communities alike, and we’ll be following his progress from beginning to end. We can’t wait to throw him a party in August to celebrate this huge

achievement.”

The challenge of the PCT thru-hike is one that few athletes have overcome, as fewer people have successfully completed a thru-hike of the PCT than have summited Mount Everest. One of the primary reasons for the low rate of success on the trail is that the PCT traverses some of the most rugged, remote and versatile terrain in the United States.

Beginning near San Diego and finishing in British Columbia, along their journey Thomas and his team will pass through the Mojave Desert, the Sierra Nevada and Cascade mountain ranges, parts of Yosemite National Park and the Ring of Fire Range. Snow run-off, native wildlife, non-existent trails and Mother Nature combine to make this trek one of the hardest on the planet, demanding on the athletes and their equipment.

Ideal for the numerous terrain and climate challenges on the trail, Ahnu Footwear’s

unique NPS (Neutral Positioning System) technology will be essential to Thomas and his team. Rooted in advanced biomechanical design, Ahnu Footwear NPS positions the foot in a natural, centered position promoting proper foot balance for optimal performance in any terrain. Thomas and his team will start the hike in Ahnu’s rugged hike and cross-terrain products, including the Westridge Mid, Moraga Mesh and Firetrail styles.

Thomas carefully selected Team Farsight members to provide the PCT end-to-end expedition with the greatest possibility of success. Every member of the team contributes a unique set of skills along with extensive backcountry experience.

Follow Trevor Thomas and Team Farsight on Ahnu’s Facebook and Twitter sites, and on www.teamfarsight.org.

Neutral Positioning System technology

2010-03-22T13:05:00.000-07:00

Neutral Positioning System technology is engineered to encourage your foot's natural biomechanics. It is designed to center and guide the foot to promote an efficient, stable and balanced stride. By carefully choosing materials and positioning the components, each of the Neutral Positioning System technology options are designed to provide just the right amount of structure to respond to the stresses of their specific activities.

NPS XTR: Neutral Positioning System-XTR is designed for the quick heel strikes of running and fast hiking on or off-road. The XTR system uses multiple components and densities of foam arranged to help center the heel and encourage natural foot biomechanics. In addition, molded TPU stability struts are positioned medially and laterally providing protection against both over-pronation and ankle twists.

NPS HIKE: Neutral Positioning System-HIKE is engineered to center and guide the foot to promote balance when traversing trails - with or without a pack. High density EVA plugs are supported with external struts on both the medial and lateral sides of the heel. This enables under-foot comfort much like an athletic shoe, but with the heel stability of the most rugged hikers.

NPS OXTNeutral Positioning System-OXT is designed for multiple outdoor activities: light hiking, trail running or scrambling in or out of rocky streams.

NPS 3D-i: Neutral Positioning System-3D-i features a thick multi-density foam insole to keep your heel centered and your body balanced while providing incredible comfort.

NPS Hi: Ahnu created the Neutral Positioning System-Hi to help stabilize your stride in footwear with elevated heels. The Neutral Positioning System-Hi system uses a molded TPU heel cradle and an A-Frame strut wrapped around the heel to help center the foot no matter what the city throws at you.

NPS & Injury prevention: Due to the high stresses on the legs, knees, and feet from the consistent shocks in road running, many runners turn to trail running. This helps reduce foot and lower leg trauma since trails are typically much softer than paved surfaces. The uneven surfaces of most trails also serve to reduce many overuse syndromes since the foot plant varies more from step to step. While trail running reduces the risk of pronation related injuries, the risk of ankle or lower leg twists and sprains increases. Trail running shoes, therefore, should focus on providing rearfoot stability that keeps the foot and lower leg in a neutral position. The new trail running shoes from Ahnu are uniquely designed to do exactly that with the Neutral Positioning System.

Quinn

2010-03-22T12:52:00.000-07:00

Available in Black, Smokey Brown and Sepia.

Price: $109.95

Menlo

2010-03-22T12:49:00.000-07:00

Available in Black, Smokey Brown and Castlerock.

Price: $99.95

Fall 2010 | Elkridge

2010-03-22T12:48:00.000-07:00

The Elkridge light weight hiker from Ahnu Footwear blends modern technology into a classic design for hiking or urban exploring in any weather.

With waterproof nubuck leather and the unmatched waterproofing of eVent technology to promote dry comfortable foot climate.

Ahnu Footwear's unique NPS-HIKE (neutral positioning system) technology designed to provide athletic under-foot comfort accompanied by the ultimate heel stability.

Available in Gunmetal and Military Olive.

Price: $124.95

Fall 2010 | Elkridge Mid

2010-03-22T12:45:00.000-07:00

The Elkridge Mid light weight hiker from Ahnu Footwear blends modern technology into a classic design for hiking or urban exploring in any weather.

With waterproof nubuck leather and the unmatched waterproofing of eVent technology to promote dry comfortable foot climate.

Ahnu Footwear's unique NPS-HIKE (neutral positioning system) technology designed to provide athletic under-foot comfort accompanied by the ultimate heel stability.

Available in Gunmetal and Military Olive.

Available in Smokey Brown and Gunmetal.

Price: $140.00

Fall 2010 | Montara

2010-03-22T12:43:00.000-07:00

Ahnu Footwear's Montara delivers classic performance for women in a heritage inspired design.

With Vibram outsoles and eVent waterproofing, the Montara walks firmly on the performance side of the street. Waterproof nubuck leather lends the Montara a timeless look in three exciting colors.

Featuring Ahnu Footwear's unique NPS (neutral positioning system) technology, a biomechanical design promoting proper foot balance for optimal performance from the ground up.

Available in Coffee Bean, Rabbit Grey and Ruby Wine.

Price: $119.95

Fall 2010 | Montara boot

2010-03-22T12:41:00.000-07:00

Providing performance and style for women the new Montara Boot is Ahnu Footwear's first ever mid-height light weight hiker.

With Vibram outsoles and eVent waterproofing, the Montara walks firmly on the performance side of the street. With lace-up versatility and Nubuck leather comfort, the Montara also ensures a snug and secure fit whether you're out on the trail or the town.

The Montara features Ahnu Neutral Positioning System (NPS) technology, a multi-density midsole system that increases heel and mid-foot stability as well as encouraging a more efficient foot strike.

Available in Astral Aura and Coffee Bean

Price: $129.95

Fall 2010 | Lombard

2010-03-22T12:33:00.000-07:00

Ahnu Footwear's Lombard is a funky work-boot inspired design bringing function to fashion.

The Lombard’s look is crafted from oiled tumbled full grain leather with nubuck eyestays, and a full lace-up front.

Ahnu’s unique performance wedge integrates NPS (neutral positioning system) technology to promote proper foot balance for enduring comfort even two inches off the ground.

Ideal in any condition a waterproof event bootie efficiently pushes moisture out of the boot and away from feet. Vibram rubber outsoles provide ultimate traction on wet, slippery ground.

Available in Smokey Brown, Black and Rosin Green

Price: $149.95

Fall 2010 | Embarcadero

2010-03-22T12:31:00.000-07:00

The Embarcadero's classic, clean lines with distinctive contrast details encompass great style in a comfortable fashion wedge.

Ahnu's unique performance wedge borrows NPS (neutral positioning system) technology from the performance line to stabilize your stride in footwear with elevation. NPS-HI relies on biomechanics to promote proper foot balance and lasting comfort.

Ideal in any condition the Emarcadero boasts a eVent bootie to push moisture out away from the foot and vibram soles providing ultimate traction on wet, slippery ground.

Available is Black, Coffee Bean and Rabbit Grey.

Price: $149.95

Fall 2010 | Carmel

2010-03-22T12:29:00.000-07:00

The Carmel from Ahnu Footwear is a sporty casual kick the blends style and performance.

With Ahnu Footwear's unique NPS (neutral positioning system) technology the Carmel takes on the sidewalk with the performance of an athletic shoe and the look of the runway.

Contrasting smooth leather and nubuck with detailed stitching give the Carmel a personality of it's own.

Available in Black/Gunmetal, Dark Grey/Astral Aura and Teak/Coffee Bean.

Price: $89.95

Fall 2010 | Anselmo clog

2010-03-22T12:26:00.000-07:00

Great style in a comfortable fashion wedge the Anselmo Clog from Ahnu Footwear will have you walking on clouds two inches of the ground.

Ahnu Footwear's unique NPS-HI (neutral positioning system) technology keeps the foot centered for a stable stride to conquer urban jungles.

Oiled nubuck with a suede vamp top line and detailed stitching create a look to match the Anselmo Clog's exceptional performance and comfort.

Available in Black, Rabbit Grey, Rosin Green, Smokey Brown

Price: $99.95

Spring 2010 | PACIFICA

2010-02-10T10:53:00.003-08:00

The Pacifica is an amphibious sporty aqua-sock from Ahnu Footwear. An ultra lightweight low profile design the Pacifica is a travel essential taking you boating, out to dinner and around town in style.

As versatile as they are cute the t-strap slip-on flat performs with comfort on land and in water. Perforated drop-in sock liners allow water to escape while synthetic leather overlays support the foot.

Available in Reef Water, Apple and Black
Price: $69.95

Spring 2010 | OLIVIA

2010-02-10T10:53:00.001-08:00

An innovative performance wedge the Olivia dresses up a sleek mary jane silhouette with clever design details for all day walking comfort.

Ahnu's proprietary performance wedge integrates NPS (Neutral Positioning System) technology to keep the foot aligned and centered for biomechanic efficiency and optimal balance even two inches off the ground.

The Olivia's upper is crafted of soft nubuck leathers, comfort yielding mesh trim and stretch webbing for a perfect fit.

Available in New Black, Smokey Brown and Loden Green
Price: $100.00

PARIS

2010-02-10T10:52:00.002-08:00

Breathing fresh air into the ballet flat the Ahnu Paris is a yoga inspired design that's both cute and comfortable.

Feminine styling conceals advanced construction for extraordinary support and cushioning in a flat that will take you to and from the gym, around town or out for a stroll. A minimalist sole packing some punch multi-density drop in midsole and high surface contact outsole offer uncompromised comfort.

Soft hues for spring and summer are detailed with flexible trim for an exciting look that's functional.

Available in New Black, Powder Blue and Loden Green.
Price: $70

TRINITY

2010-02-10T10:52:00.001-08:00

A sporty t-strap sandal, the Trinity provides just the right balance for use on rugged terrain to kicking back in the campgrounds. Infused with fun colors and feminine styling the Trinity will even take you around town with all day comfort.

Ahnu's Numentum™ technology focuses on keeping the user balanced by helping the foot stay aligned and centered in the shoe improving the foot’s natural biomechanic efficiency.

Promoting sustainability the Trinity's lining employs a natural antimicrobial poly/bamboo blend.

Available in Black, Powder Blue and Light Moss
Weight: 9.27 oz.
Price: $80.00

Spring 2010 | MORAGA MESH OXT

2010-02-09T10:46:00.000-08:00

Ideal for day hikes the Moraga Mesh tackles the trails pairing stability with balance in a light weight package.

Outfitted with Ahnu’s unique NPS (neutral positioning system) technology, a biomechanical design promoting proper foot balance to encourage a natural position from the ground up. An OXT light hike/cross training stability platform creates sure footing on uneven trails eliminating the risk of rocks and roots.

The Moraga’s mesh and leather upper is lined with a moisture wicking layer for a comfortable foot climate all day long. Dual-density insole and light weight compression molded EVA midsole provide shock absorption.

Available in Mermaid Brown
Weight: 16.86oz.
Price: $109.95

SEQUOIA

2010-02-09T06:36:00.000-08:00

The Sequoia is a multi-sport light hiker providing superior underfoot stability for women. Ahnu's unique Numentum HIKE technology promotes proper foot balance through a biomechanical design encouraging a neutral position for optimal performance.

Featuring a vibram rubber outsole for traction on a variety of terrain. Lightweight breathable mesh is structurally supported with waterproof leather overlays for all day comfort.

Available in Medium Gray and Garnet Red
Weight: 11.43 oz.
PriceL $100.00

SHASTA

2010-02-02T07:47:00.000-08:00

The Shasta ultra light XTR is a light weight highly ventilated cross-terrain runner designed specifically for women. Ahnu's NPS (Neutral Positioning System) provides ideal stability for both trail and road running. Thoughtfully engineered, NPS keeps feet balanced in the center of the shoe to encourage biomechanic efficiency on varied terrain.

Highly breathable upper paired with moisture wicking mesh lining creates the optimal environment for foot comfort.

Available in Powder Blue and Windchime
Weight: 11.08 oz
Price: $90.00

Spring 2010 | MUIR

2009-11-11T09:40:00.000-08:00

**NEW
The MUIR is an amphibious trail shoe that takes on water as well as it takes on rugged terrain.

Equipped with screened draining vents, the Muir allows water to escape through angled vents in the midsole, while an embedded nylon micro-screen keeps stones and debris out.

The MUIR is created with Ahnu's unique NPS (neutral positioning system) technology: a triple density molded EVA midsole designed to promote proper foot balance and encourage natural biomechanics.

The MUIR also features the ideal combination of breathable mesh, synthetic leather and rubber to conquer wet conditions. And when the trail goes dry, moisture wicking mesh in the lining keeps perspiration away from the foot.

Available for men in Dark Gray/ Apricot and Mood Indigo.
Weight: 12.52 oz
Price: $89.95

Ahnu Footwear commits $10,000 to the Breast Cancer Fund

2009-11-09T12:37:00.000-08:00

Providing direct support as well as a direct connection to a growing online community, Ahnu Footwear makes the Breast Cancer Fund its newest
Plus 3 Network cause

ALAMEDA, CALIFORNIA (November 9, 2009) -- Continuing its commitment to protect the environment as well as its inhabitants, Ahnu Footwear has pledged $10,000 to the Breast Cancer Fund and its work to eliminate the environmental causes of the disease.

Ahnu Footwear will provide direct support for the Breast Cancer Fund and its initiatives through its unique partnership with the Plus 3 Network (www.plus3.com).

Founded in 1992, the Breast Cancer Fund is the leading national organization focused on eliminating the environmental risks, including toxic chemicals and radiation, associated with breast cancer. Through public education, policy initiatives, outdoor challenges and other innovative campaigns, the Breast Cancer Fund mobilizes the public to secure the changes needed to stop this disease before it starts.

“Supporting and promoting the Breast Cancer Fund is a natural fit for Ahnu, for our products, and for our community,” said Jacqueline Lenox, Brand Director of Ahnu Footwear. “Since opening our doors in 2007, Ahnu has been a leader in environmentally friendly and socially responsible practices – such as the use of hemp, recycled rubber and charred bamboo – as well as in encouraging people to live healthy, active lifestyles.”

No more than 1 in 10 women with breast cancer has a genetic history of the disease and a growing body of scientific evidence points to toxic chemicals and radiation as factors contributing to the high rates of breast cancer.

“The partnership with Ahnu Footwear is a wonderful addition to our efforts to prevent breast cancer,” said Julie Homan, cause marketing manager at the Breast Cancer Fund. “We are delighted to receive Ahnu’s support through Plus 3, and we applaud the company’s leadership in creating organic and eco-friendly products to reduce the impact of toxic chemicals on both our environment and our health.”

The Plus 3 Network is a social network connecting corporate sponsors and nonprofits through personal fitness pledges. At any time during the year, Plus 3 Network members who select Ahnu Footwear as their “sponsor” will help support the Breast Cancer Fund. Donations are given every time a “member” completes and logs an outdoor or fitness activity. Registering with Plus 3 is a free online process that can be done at www.plus3network.com.

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AHNU FOOTWEAR

2009-09-21T13:34:00.000-07:00

At Ahnu we believe that collaboration inspires innovation and vice versa; and it shows in our teamwork and our products. We are a small team that works together, plays together and that thrives on shared inspiration. That philosophy improves our results and adds to the fun.

We also draw inspiration from our company name. "Ahnu" derives from the goddess of balance and well-being in Celtic mythology. The choice is both deliberate and appropriate, as we balance work and play, as well as business goals with social and environmental responsibility.

From the gold standard of factory certification (we're manufactured in one of the few footwear factories in the world with SA8000 accreditation), to the use of certified post-consumer recycled fibers in our catalogs and packaging, our commitment is visible throughout all aspects of our brand.

Our product goal is to achieve uncompromising footwear performance. We work with leading biomechanists, designers and athletes to develop footwear that will provide the appropriate balance of traction, grip, flexibility, cushioning and durability for a variety of outdoor activities whether on trails, beaches or sidewalks.

We use the latest, cutting edge materials and best practices in biomechanical design to provide support, comfort and protection without fashion tech or faux gimmicky design.

Fall 2009 | Josie

2009-08-05T14:02:00.000-07:00

The Josie is a super-stylish flat with casual lines and an everyday personality.

With a top-of-foot elastic strap for the ideal fit, the comfort rich upper is created with oiled nubuck, synthetic nubuck and breathable mesh, while the sole is made for high surface contact with non-marking rubber.

Made to fit like a dream, the Josie features a drop-in EVA midsole with Ortholite integrated cushion pods.

Weight: 9.15 oz
Price: $85

Fall 2009 | Benicia Leather

2009-08-05T13:41:00.000-07:00

A sleek Mary Jane style the Benicia Leather is as stylish as they are comfortable ideal for casual days, weekends or travel.

Constructed of durable oiled nubuck leather with attractive soft suede overlays. Easy to slip on and off the ladder locking cam buckle insteps create a perfect fit.

Lined with moisture wicking synthetic mesh to keep feet cool, dry and happy. Wrapped up in a lightweight package the Benicia Leather offers style for the street and the support of an athletic shoe.

Weight: 10.48 oz
Price : $84.95

Fall 2009 | Montclair

2009-08-03T13:01:00.000-07:00

The same way yellow galoshes breathe an air of optimism into the rainy season, the new Montclair from Ahnu Footwear takes winter, holds it down, and tickles it until it surrenders.

This fashionable winter boot halts the elements with preppy plaid and a faux fur collar. Waterproof membrane construction and Hydrophobic, synthetic leather keep feet warm and dry even during deep puddle crossings.

Wet, snowy, slippery sidewalks bow to the Montclair's durable rubber lugged outsoles for providing traction. Slip into cozy fleece lining via a full front zipper large enough to operate with your gloves on.

Available for women in Black, Smokey Brown or Merlot ($130).

Ahnu Footwear, Plus 3 Network & The Conservation Alliance Challenge Outdoor Retailers to ‘Make it Count’

2009-07-13T12:00:00.000-07:00

Win a Specialized mountain bike and up to $2500 for the Conservation Alliance by measuring your ORSM journey, one step at a time

ALAMEDA, CALIFORNIA (For Immidiate Release) – Each summer, more than 100,000 miles are walked in and around the Salt Palace Convention Center by Outdoor Retailer Summer Market attendees.

At this summer’s show, for the first time, those miles are going to count for more than blisters, band-aids and bragging rights.

Ahnu Footwear, Plus 3 Network and The Conservation Alliance are joining forces in the first-ever “Make it Count Challenge,” a unique competition which will measure and reward human-powered journeys in and around the Salt Palace Convention Center.

Challenge participants will track and verify their miles using the innovative Plus 3 Network, a web community that combines two great OR traditions: outdoor exercise and outdoor charity fundraising.

For every registered participant in the ‘Make it Count' Challenge, Ahnu Footwear will donate $5 to The Conservation Alliance. And on behalf of the individuals who rack up the most miles in the “Make it Count Challenge,” Ahnu will donate $2,000 in their names to The Conservation Alliance ($500 for the day one leader, $500 for the day two leader, and $1,000 for the overall winner).

The grand prize mileage earner also will receive a Specialized Rockhopper Expert Disc mountain bike, compliments of Belmont, California’s Passion Trail Bikes. The pro-built bike will be shipped to their home address, anywhere in the lower 48.

Additional prizes will be awarded to daily leaders as well as participants spotted in the aisles of the Salt Palace – identified by their “Make It Count” race bibs. Updates, daily competition leaderboards, and additional prize opportunities will be posted at www.twitter.com/MakeItCount2009

“The spirit of the Plus 3 Network is perfectly suited to Outdoor Retailer. We hope that a little friendly competition can make those long journeys across the Salt Palace Convention Center more enjoyable,” said Jim Van Dine, president of Ahnu Footwear. The giving goes on well past the show too, through Ahnu’s ongoing sponsorship of the Conservation Alliance at the Plus 3 Network, where members’ activities are measured daily and produce ongoing donations.

The winner will be announced during the grand prize ceremony at the Ahnu booth (29167w) at 3 pm on Day Three, July 22. To enter the “Make It Count Challenge,” OR attendees may register at the Ahnu Footwear booth beginning at 9 am on Tuesday, July 20. Plus 3 will loan the first 20 on-site registrants a Garmin Forerunner 305 to automatically track their journey. Participants may also use their own Garmin Edge or Forerunner GPS unit or a GPS-enabled phone to verify their daily miles, and Plus 3 will be on hand to demonstrate the ease of GPS data updating. For those without GPS capability, 100 registrants will be provided with an official “Make It Count” pedometer to track their journey.

Show attendees may also register in advance, via their own computer, by registering for free at www.plu s3 network.com and joining the “Ahnu OR Challenge Group”.

To be eligible for daily leader awards, participants must log in and enter their miles at the end of each day.

The Challenge officially begins at 9 am on day one of Outdoor Retailer (Tuesday, July 21, 2009), and concludes at noon on day three (Thursday, July 23, 2009).

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Balanced, bright and hopeful: spring 2009

2009-07-09T08:51:00.000-07:00

Reflecting the soul and spirit of the outdoor lifestyle, Ahnu Footwear steps further ahead for spring 2009 with balanced, bright, and hopeful designs.

A new trail running collection is led by the Firetrail and Terra Linda. Ahnu's newest women's styles include the Kick, Ginny and Josie. Front running men's styles lead off with the Questa Mesh and the Reyes performance sandal. And, for the first time, Ahnu introduces a kids' collection including the Benicia and Bridge.

For more information on the Ahnu Footwear spring 2009 collection, please send us an email. We'd be happy to help.

VIDEO: Spring 2009

2009-05-04T06:42:00.000-07:00

Trails not treadmills: Ahnu Footwear leads outdoor fitness charge with action-oriented designs

2009-04-06T09:38:00.000-07:00

Dual biomechanical platforms provide foundation for eight specific outdoor fitness pursuits

ALAMEDA, CALIFORNIA (April 8, 2009) – Bringing biomechanical innovation to an emerging exercise trend, Ahnu Footwear is leading the charge in outdoor fitness footwear.

Founded in 2007 in the Bay Area, Ahnu has always catered to those who prefer trails to treadmills. Growing side-by-side with a rising tide of trail-based conditioning, Ahnu’s newest active styles meet the needs of eight specific outdoor fitness categories: hiking, backpacking, off-trail hiking, approach, road running, trail running, fast hiking and trail walking.

“Interest in outdoor fitness is surging partially as a result of an overall desire for simplicity, and partially as a result of people looking to simply cut the fat out of the budget,” said Jim Van Dine, president of Ahnu Footwear. “In both cases, our goal is to create real performance and value for real people.”

To create a line with both consistency and activity-specific performance attributes, Ahnu turned to footwear biomechanics expert Spencer White of PlayOn Technologies, LLC.

Taking into account the anticipated surface as well as the biomechanical demands of varying amounts of heel impact, braking force, propulsion force and medial-lateral force, Ahnu and White developed two primary platforms for their outdoor fitness designs. Specifically versatile, the Ahnu platforms allow their individual shoe designs to each address a wealth of crossover options.

Ahnu’s rugged Outdoor Cross Terrain (OXT) platform is built for heavier loads and high side-to-side stability demands found in hiking, backpacking, off-trail hiking, approach, fast hiking and trail walking.

A more nimble Cross Terrain Running (XTR) platform incorporates the need for speed and front-to-rear flexibility, an ideal combination for both road and trail running, as well as a more athletic twist on fast hiking and trail walking.

“Our OXT and XTR platforms weren’t created to artificially correct anything. Instead, the shoes naturally encourage the foot and body to solve any problems that might come up,” said Van Dine.

Ahnu’s OXT and XTR platforms are both centered, literally, on the common framework of Ahnu’s innovative Neutral Positioning System (NPS) technology. Utlizing a multi-density compression molded EVA midsole, NPS creates an even-keeled cradling of the rear foot. This dynamic support helps both road and trail runners by increasing heel and mid-foot stability as well as encouraging a more efficient foot strike.

On the road, NPS provides exceptional rear-foot stability and cushioning. And on the trail, NPS keeps the foot centered over the midsole, providing remarkable balance on uneven surfaces and encouraging a natural rolling motion and healthy foot strike.

“Stability is dynamic not static,” said White. “The right footwear works with you throughout a run or a hike to encourage a dynamically stable alignment.”

Ahnu Footwear is built for uncompromising performance in all environments, including trail running, outdoor cross-performance, and travel. Ahnu’s unique “go anywhere” design philosophy is centered around the balance of performance and lifestyle and a commitment to the highest possible environmental and social standards. A portion of Ahnu ownership is held in an outdoor trust, permanently committing a portion of their future success to conservation and advocacy work. To learn more about Ahnu Footwear, please our website at www.ahnufootwear.com.

For additional media information, please click here.

Fall 2009 | Rockridge

2009-03-06T12:55:00.000-08:00

The Rockridge is a women’s specific fast hiking shoe designed with stability in mind. Answering the performance demands of females on the trail, the Rockridge is ideal for lengthy day hikes and short blasts of speed.

The Rockridge features NPS technology including a cushioning heel pod, high density EVA posts on both the lateral and medial sides of the heel for neutral positioning on any terrain and a lugged rubber outsole offering superior balance, traction and breaking capability. Constructed of breathable CoolMax® moisture wicking mesh and features a traditional lacing system for snug security.

Available in Castlerock, Mood Indigo, and Merlot.
Weight: 12.36
Price $99.95

Fall 2009 | Hayes

2009-03-02T14:08:00.000-08:00

The Hayes is a casual loafer slip-on, melding off trail performance with the feel and fit of a slipper.

The Hayes features Ahnu’s QuiteLight™ construction, lined with synthetic mesh for breath-ability and a padded ankle cuff, preserving comfort-driven tradition. Waterproof Nubuck leather upper fights off daily wear while maintaining a timeless look.

Understated rubber toe and heel guards add a touch of protection rounded out with a broad non-marking rubber sole for increased stability.

Available in Black and Smokey Brown.
Price: $99.95

Fall 2009 | Fillmore

2009-03-02T14:07:00.000-08:00

Named after the legendary auditorium Ahnu’s Fillmore is a chukka inspired casual shoe flaunting comfort, stability and durability to please concert'goer.

Waterproof Nubuck leather and contrasting details gives a classic look thats durable and able to stand up to crowds. Ankle height three-eyelet lacing paired with a lugged rubber outsole provides stability. Lined with moisture wicking mesh to keep feet dry.

Avalable in Smokey Brown and Gunmetal.
Price: $109.95

Fall 2009 | Mens Belgrove

2009-03-02T12:46:00.000-08:00

The Belgrove encompasses the comfort and support of an athletic shoe packaged in a casual, stylish traditional lace-up. Nubuck leather and pig suede tailored into sleek lines with the essence of a climber make the Belgrove durable with a sporty everyday look.

Features a compression molded EVA midsole providing extra shock absorption and heal/arch support. It’s non-marking rubber outsole is tough enough to withstand pavement and asphalt.

Available in for men in Castlerock/Black, Smokey Brown, Green/Black and Black.
Weight: 13.82 oz.
Price: $99.95

Fall 2009 | Womens Belgrove

2009-03-02T11:21:00.000-08:00

The Belgrove is a stylish performance driven casual walking shoe with the soul of a climber.
Created on a women’s last, this shoe is made to hug the specific shape and size of our foot.

Its sleek lines of leather and suede give your feet a fashionable look while a compression molded EVA midsole keeps them feeling good on the inside. High surface contact non-marking rubber outsole distributes extra shock absorption and traction whether in the urban jungle or the real thing.

Available for women in Castlerock/ Merlot, Smokey Brown, Mood Indigo and Black
Weight: 11.32 oz.
Price: $89.95

Fall 2009 | Firetrail Winter

2009-03-02T11:18:00.000-08:00

The Firetrail Winer is Ahnu’s cold weather trail runner built to shield against harsh elements without compromising performance. Hydrophobic coating, applied at two stages of mesh production, delivers superior waterproofing and breath-ability.

Features a Vibram sole and Neutral Positioning System-3 technology (NPS-3): a triple-density compression molded EVA midsole that keeps the foot balanced naturally. 5.5 mm cross-directional lugs on a non marking rubber outsole, external stability struts and a shock dispersal plate in the forefoot for traction and stability on slippery trails.

Available in Mood Indigo and Smokey Brown.
Weight: 14.42 oz
Price: $119.95

Fall 2009 | Kids Creekside

2009-03-02T11:15:00.000-08:00

The Creekside boasts ease, good looks, and support for growing feet. Full grain leather and moisture wicking synthetic-mesh upper make this shoe resilient to any adventures in store.

High surface contact non-marking rubber outsole supplies traction, keeping feet on the ground while heads are at play in the clouds. One handed no-tie lacing means no “loop, swoop and pull” to get out the door, the Creekside is the perfect go to shoe for any kid on any day.

Available in Dark Grey and Dawn Pink.
Price:
$49.95 (Little Kids Sized, 10-13)
$54.95 (Big Kids Sizes, 1-6)

Ahnu Footwear surpasses 800-door milestone with The Walking Company and Eddie Bauer

2008-12-08T08:15:00.000-08:00

Bay-area brand continues steady growth with major retail additions for spring 2009

ALAMEDA, CALIFORNIA (December 8, 2008) – Heading into their second winter with unseasonably warm news, Ahnu Footwear (www.ahnufootwear) this week announced two new retail partnerships that will send the young brand past the 800-retailer milestone in spring 2009.

Both The Walking Company and Eddie Bauer will begin carrying Ahnu men’s and women’s designs, bringing the brand’s inspired lifestyle and performance footwear to a diverse national audience.

“Although much has changed in the marketplace since Ahnu arrived, one constant has been consumer eagerness to find the right value for their money,” said Jim Van Dine, president of Ahnu Footwear. “By linking social responsibility, lightweight comfort, cutting edge performance and forward-looking fashion to a realistic price tag, Ahnu continues to be well received.”

The partnership with The Walking Company will add 50 retail doors for Ahnu, while Eddie Bauer will deliver the brand to 213 storefronts in North America.

Ahnu Footwear debuted in spring 2007 in 263 storefronts. Today, just 18 months later, the brand has steadily grown their retail base by more than 90 percent to a mark of 500 storefronts. The growth to 800 retailers by next spring will reflect more than 200 percent growth.

The manageable pace of growth set by Ahnu has been achieved through a consistent commitment to specialty retail storefronts.

Specialty outdoor, running and fashion retailers account for 85% of Ahnu’s face to the public and, according to Van Dine, will always be at the core of the Ahnu brand presence.

“As much as I enjoy giving credit to the Ahnu team for our growth, there’s no doubt that our retailers are an essential part of our brand’s success,” added Van Dine.

Ahnu Footwear is built for uncompromising performance in all environments, including trail running, outdoor cross-performance, and travel. Ahnu’s unique “go anywhere” design philosophy is centered around the balance of performance and lifestyle and a commitment to the highest possible environmental and social standards. A portion of Ahnu ownership is held in an outdoor trust, permanently committing a portion of their future success to conservation and advocacy work.

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Men shop on Mars, Women shop on Venus

2008-12-03T10:59:00.001-08:00

Sparked by a new website design, Ahnu Footwear initiates a strategic shift in how it communicates with male & female consumers

ALAMEDA, CALIFORNIA (December 3, 2008) – With the launch of a new website and a series of upcoming branding initiatives, Ahnu Footwear (www.ahnufootwear.com) is making a distinct shift to allow gender-specific communication to male and female audiences.

While traditional marketing pushes for a consistent look and feel across an entire brand to all audiences, Ahnu will embark on a different path … honing their brand for two constituencies with distinctly different desires.

“The reality is that men and women are seeking different things, even from the same brand. At Ahnu, we’re acknowledging that reality not just through product with technical features and color palettes, but with the overall brand experience as well,” said Jim Van Dine, president of Ahnu Footwear.

Ahnu’s gender-specific approach begins with their products. Since their launch in 2007, Ahnu’s unique men’s and women’s collections have embodied distinct aesthetic and performance attributes . And in coming seasons, that edge will become even sharper.

The Ahnu branding difference continues with a shift in art direction, which began with subtle changes to their new website, www.ahnufootwear.com, which launched this week. In the new website, the delineation between Ahnu’s men’s and women’s collections – in both structure and execution – lays the foundation for gender-specific branding and outreach.

Ahnu will also unveil a new packaging strategy in the coming months that will directly affect the hands-on experience of male and female consumers. The look, feel and informational content will be shaped and micro-branded to appeal to specific genders.

“The immediate comfort and noticeable style of Ahnu designs have continually drawn a strong, positive reaction from both men and women,” added Jacqueline Lenox, vice-president of marketing and design. “Through these branding adjustments, we’re simply continuing that conversation in a way that makes sense.”

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Ahnu picks up speed with dynamic, athletic trail runners for spring 2009

2008-11-17T12:18:00.000-08:00

Bay-area outdoor footwear designers roll out balanced trail running collection featuring “Neutral Positioning System” technology

ALAMEDA, CALIFORNIA (for immediate release) – With a passion for trails and a rich history in technically advanced footwear design, Ahnu Footwear hits the ground running with a performance-driven trail running collection for spring 2009.

Engineered to provide rear-foot stability and balance on uneven surfaces, Ahnu’s trail runners help center the foot on the midsole and encourage the natural rolling motion of a healthy foot strike.

“In both design and business, what drives Ahnu Footwear is a commitment to balance,” said Ahnu President Jim Van Dine. “Keeping the foot and lower leg centered, cushioned and supported on the trail helps avoid unnecessary injuries and improve the overall enjoyment of a good, long run.”

Created in conjunction with biomechanical athletic footwear specialists, Ahnu’s trail running collection also channels the career experience of Van Dine: a former member of the U.S. national cross country team and a proud coach at all levels of the sport.

More essential to the core design of Ahnu trail runners, however, is Van Dine’s experience at every rung of the footwear ladder, including managing and owning a running specialty store before entering the manufacturing side of the business in the mid 1980’s.

“Helping thousands of people find the right running shoe, one pair at a time, taught me more about what’s important in footwear than all the races and training runs I ever did,” said Van Dine. “I still spend a lot of time on the trails and a lot of time at retail. The needs of runners, walkers and hikers remain the same, but our footwear solutions are superior now.”

All Ahnu trail runners feature Neutral Positioning System (NPS) technology: an even-keeled cradling of the rear foot that increases heel and mid-foot stability and encourages efficient foot strike. Additional shared features include CoolMax moisture wicking mesh linings, 5.5 mm cross-directional lugs on non marking rubber outsoles, external stability struts and anti-stone bruising plates in the forefoot

Ahnu's spotlight trail runner, the Firetrail, features a Vibram sole and NPS-3 technology: a triple-density compression molded EVA midsole that keeps the foot balanced (Black or Dark Gray; 14.11 oz.; $ 120).

The Terra Linda is a women's-specific trail runner built from the ground up for the specific needs of female runners. Created on a women’s-specific last, the Terra Linda features NPS-2 technology: a dual-density compression molded EVA midsole (Dark Gray, Dark Slate or Sage Green; 11.29 oz.; $ 100).

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Ahnu Footwear links outdoor health to outdoor giving with charter sponsorship of Plus 3 Network

2008-09-29T11:43:00.000-07:00

Footwear innovators partner with web community to turn time on the trail into $10,000 for The Conservation Alliance

ALAMEDA, CALIFORNIA (September 30, 2008) – Ahnu Footwear will donate up to $10,000 to The Conservation Alliance as the charter outdoor industry sponsor of the Plus 3 Network (www.plus3network.com), a free web-based community that challenges Americans to record and earn rewards for their exercise miles.

Launched this fall, Plus 3 Network enables “members” to log their daily miles and routes, build training calendars, set personal goals, share training routes, and partner with friends across the country. All members choose from a list of sponsors and causes, earning a donation for every mile completed.

Plus 3 Network members who select Ahnu Footwear as their “sponsor” will help support The Conservation Alliance (www.conservationalliance.com), an outdoor industry coalition devoted to protecting and conserving threatened wild places for their habitat and recreation values.

“The beauty of Plus 3 Network is that it directly links personal health to the broader community of outdoor giving,” said Jim Van Dine, president of Ahnu Footwear. “It’s effective not just as a fundraising and training tool, but also as a way to reinforce the reality that we’re all connected.”

Plus 3 Network allows members to manually enter running, walking, road biking, mountain biking, and swimming routes, providing different reward values for different activities. By uploading activities straight from a GPS device, members can not only record their course and pace – they can also yield ten times the reward value of a manually entered activity.

“We are proud to have Ahnu Footwear and The Conservation Alliance as part of our charter Sponsors and Causes,” said Rick Sutton, co-founder and CEO for Plus 3 Network. “Ahnu is a company that cares about the customer, the product, and the impact we all have on the planet. Together we can motivate people to get active and healthy and use that exercise to raise funds and awareness for The Conservation Alliance.”

As a Plus 3 Network sponsor, Ahnu will be able to issue training “challenges” to members, such as logging a specific number of trail miles in a certain month. Each challenge will be rewarded with an incentive of some kind, such as free merchandise or discounted purchases at select retailers.

“The Conservation Alliance is pleased to partner with Ahnu Footwear and Plus 3 Network to encourage people to get outside, stay fit, and help protect our wild places in the process,” said John Sterling, Executive Director of The Conservation Alliance. “Healthy people need a healthy environment.”

Founded with broad goals of environmental and social responsibility, Ahnu has been a member of The Conservation Alliance since the company’s creation in 2007. A dedicated portion of Ahnu Footwear ownership is held in an outdoor trust, directly pairing the success of the company with future support of outdoor and environmental causework.

ABOUT PLUS 3 NETWORK

Plus 3 Network is a social network that connects people with charitable causes and corporate sponsors on a lasting journey of personal fitness and charitable giving. Using tools, contests, and the power of group activity, Plus 3 motivates its members to walk, run, ride, swim – whatever – and turns ever day into a fundraiser. Plus 3 is free to its members and dramatically increases visibility and awareness to the causes through the underwriting of corporate sponsors. The mantra of Plus 3 is “Making It Count.” For more information regarding Plus 3 Network, please contact Joe Fabris, Plus 3 Chief Product Officer at joe@plus3network.com 408-348-6891.

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Spring 2009 | Questa Mesh

2008-08-14T10:59:00.001-07:00

The Questa Mesh blends modernist style with outdoor performance. Oiled nubuck and breathable mesh bring this everyday, do-everything design to life, while a dual density EVA liner provides extra shock absorbtion and heel/arch support.

Key features include a double lasted compression-molded EVA midsole, a high surface contact non-marking rubber outsole, and moisture wicking synthetic mesh lining.

Weight: 12.80 oz
Price: $100

Spring 2009 | Terra Linda

2008-08-14T10:51:00.000-07:00

The Terra Linda is a women's-specific trail runner built from the ground up for the specific needs of female runners.

The Terra Linda features Neutral Positioning System-2 technology (NPS-2): a dual-density compression molded EVA midsole that keeps the foot balanced naturally.

Key features include a Cool Max moisture wicking mesh lining, 5.5 mm cross-directional lugs on a non marking rubber outsole, external stability struts and a shock dispersal plate in the forefoot.

Weight: 11.29 oz
Price: $ 100

Spring 2010 | Reyes

2008-07-31T08:14:00.000-07:00

The Reyes is a cross-performance sandal designed to bring comfort, performance and style to the outdoor lifestyle.

Key features include a polyester and bamboo liner for natural antimicrobial protection, a QuiteLight TPU shank for tortional strength and arch support, and 3.5 mm cross directional lugs on a non-marking rubber outsole.

Weight: 12.72 oz
Price: $90

Spring 2009 | Delta

2008-07-31T08:12:00.000-07:00

Spring 2009 | Kids Bridge

2008-07-31T08:11:00.001-07:00

The Kid's Bridge is an everyday performer designed for easy on/off simplicity.

The upper is made of nubuck leather, synthetic suede and breathable mesh, while the double density EVA insole provides excellent arch support.

For comfort and security, the Bridge pairs an elastic lace system with a top-of-foot Velcro closure. The high surface contact sole is non-marking, and ideal for any exploration.

Price:
$45 (Little Kids Sizes, 10-13)
$50 (Big Kids Sizes, 1-6)

Spring 2009 | Kids Benicia

2008-07-31T08:10:00.000-07:00

The Kid's Benicia is a sporty Mary Jane for everyday adventures.

The upper is made of suede, leather and breathable mesh, while the double density EVA insole provides excellent arch support.

For comfort and security, the Benicia features a top-of-foot Velcro closure. The high surface contact sole is non-marking, and ideal for any exploration.

Price:
$45 (Little Kids Sizes, 10-13)
$50 (Big Kids Sizes, 1-6)

Spring 2010 | Firetrail

2008-07-31T08:09:00.001-07:00

Ahnu's debut trail runner features a Vibram sole and Neutral Positioning System-3 technology (NPS-3): a triple-density compression molded EVA midsole that keeps the foot balanced naturally.

Key features include a Cool Max moisture wicking mesh lining, 5.5 mm cross-directional lugs on a non marking rubber outsole, external stability struts and a shock dispersal plate in the forefoot.

Weight: 14.11 oz
Price: $ 115

Spring 2009 | Kick

2008-07-31T08:08:00.000-07:00

The Kick is a multi-sport Mary Jane that looks sweet on the sidewalk or mountainside.

Providing the perfect fit with the Ahnumatic Positive-Lock Cam Buckle, the Kick's remarkable style is created with creative use of breathable mesh and leather.

Key internal features include a CoolMax moisture-wicking mesh lining, a compression-molded EVA midsole, 3.5 mm cross directional lugs with a non-marking rubber outsole, and a dual density insole for extra shock absorption and arch support.

Weight: 9.93 oz
Price: $90

Spring 2009 | Josie

2008-07-31T08:07:00.000-07:00

Spring 2009 | Ginny

2008-07-31T08:05:00.000-07:00

The Ginny pairs the style of summer T-straps with the performance of a ballet-flat climbing shoe.

The comfort rich upper is created with oiled nubuck, synthetic nubuck and breathable mesh, while the sole is made for high surface contact with non-marking rubber.

Made to fit like a dream, the Ginny features a drop-in EVA midsole with Ortholite integrated cushion pods.

Weight: 9.12 oz
Price: $85

Ahnu: Men's Collection, Fall 2008

2008-07-09T08:49:00.000-07:00

2008-06-03T12:23:00.000-07:00

There’s a buzz in the air around Ahnu Footwear.

It’s because they’re on to something.

Just one year after their debut at Outdoor Retailer Winter Market, Ahnu Footwear is sporting the national presence, the reputation for performance, and the ownership of a niche that traditionally comes only to brands with decades more experience.

Ahnu is designing lifestyle pieces with more performance, and performance pieces with more style. As a result of their timely and accurate positioning, they’ve filled a niche with a cohesive line that’s recognizable and relevant.

Please look around this media kit for the latest information on their spring 2008 and fall 2008 collections.

If we can be of any assistance in finding what you need, please send us an email by clicking HERE

Ahnu Footwear puts its best foot forward: Van Dine speaks to Stanford Graduate School of Business

2008-05-21T06:49:00.000-07:00

One month after outdoor lifestyle footwear brand appears at Stanford’s ‘Cool Product Expo’, CEO Van Dine returns to speak on ‘sustainability and entrepreneurship’

ALAMEDA, CALIF. (May 21, 2008) – One month after participating in the ‘Cool Product Expo’, an invitation-only gathering at the Stanford Graduate School of Business, Ahnu Footwear CEO Jim Van Dine returned to the university as a guest lecturer.

Entitled “The Sustainable Entrepreneur: Idea to Marketplace,” Van Dine spoke last Friday as part of Stanford’s ‘Product Realization Network.’

Providing a candid overview of the realities faced by today’s sustainable entrepreneurs, Van Dine touched on an essential question: why should a startup business incorporate sustainable and socially responsible elements when “green” no longer provides a market edge.

“At some point, the things we now call sustainable or think are leading edge, I don’http://www.blogger.com/img/gl.link.gift think you’re going to get any more credit for doing that … than we currently do for taking our recycling out,” said Van Dine. “But, planet saving will become the biggest undertaking in history. I firmly believe this. Without question, we are going down this road, and where it leads we don’t know … but we do know that serious changes have to be effected in the way we live, in the way we manufacture, the way we recreate, and in every aspect of our lives.”

The speech was prompted by Ahnu’s inclusion in Stanford Business School’s an annual event sponsored by the Alliance for Innovative Manufacturing and the Product Design Club at the Stanford University Graduate School of Business.

Rick Reis, Director of Special Projects for the Stanford Product Realization Network, met Van Dine at the Expo. Their conversation sparked the idea for a future lecture.

“When I talked to him about his philosophy … about where (Ahnu) manufactured things, where they designed things, how he felt about manufacturing and employment and his global sense, I realized that if this was interesting to me, it would also be interesting to (our students),” said Reis.

Hosted every spring, the Cool Product Expo strives to build excitement around progressive products and companies. This year’s Expo attendees spanned the spectrum from transportation (Tesla Motors, Dahon Folding Bikes); to green power (DLight Design); to online entities (Reputation Defender).

“Cool”, according to Stanford, is broken down into three components: factor, edge, and function. For “factor,” coolness is readily apparent, requires no explanation; “edge” means radically new, not just an improvement on an existing product; and “function” refers to the essential combination of design and manufacturing.

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Ahnu Footwear basic brights and eclectic material choices liven up spring

2008-05-05T10:34:00.000-07:00

Low-profile designs spice up spring with creative materials and natural bright tones

ALAMEDA, CALIF. (May 5, 2008) – In a subtle season where back-to-basics styles are dominant, finding a true bright spot is as easy as looking earthward.

Blending lively colors, multiple material construction and easy-going low profile designs, Ahnu Footwear’s spring collection is a hit.

“Our commitment to staying on the leading edge of color and material trends began with the first pair of Ahnus ever made, and continues through the current season,” said Jacqueline Lenox, Ahnu Footwear vice-president of product & design. “We watch both fashion trends as well as what’s popping in the outdoor world, and hone in on the best of both worlds.”

Livening up any ensemble from a basic sundress to blue jeans, Ahnu’s spring palette includes a “Blade Green” reminiscent of fresh leaves, the subtle pink of “Thistle”, and a refreshing “Bay Blue.”

The line builds on Ahnu’s traditional talent for mixing multiple materials in a single piece, and as a result has captured new fans as well as a featured appearance in the May 2008 Nordstrom catalog.

“The Ahnu design approach starts with accurate color forecasting, but it really comes to life through the selection of materials,” added Lenox.

With surface textures ranging from broad cell mesh and waterproof leather to climbing webbing and elastic, a “single-color” pair of Ahnus can convey a broad variety of subtleties and material intrigue.

Spring bright points for Ahnu include the Tilden … which will appear in the Nordstrom catalog … an active profile sandal made to go anywhere and do anything with the comfort and ease of an around-town slip on. Active colors are used in the broad-cell mesh upper as well as the climbing webbing-style asymmetrical lacing system. ($79)

The Ahnu Benicia ($79) is a sporty casual “mary jane” style with the underfoot support of an athletic shoe, while the Ahnu Dolores is a graceful ballet flat with the gritty heart of a climber. The body of both shoes reinforce the Ahnu story, with highly breathable space mesh, plush suede and nubuck leather overlays ($79).

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